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Russell Halley

Find your place in Charlottesville and Central Virginia

Russell Halley prides himself on being a contrarian. He won’t tell you about his decades of real estate experience. He isn’t here to tell you about his “passion” for real estate. But here's why you should work with him when it’s time to buy or sell real estate in Charlottesville and Central Virginia.

Russell started out in life as a writer, and wrote for both weekly and daily newspapers, eventually successfully working as a freelancer for national magazines. Much as he enjoyed that, it was apparent that this career didn’t pay all that well, and because Russ does enjoy getting paid, he switched to a career in sales and marketing. The focus was on advertising and circulation.

After ten years with Hearst Magazines, Russ founded his own business in that same industry. In the 1980’s and early 90’s, he managed a staff of over 100 in seven offices around the country. An early adapter, Russ converted the company to an internet play in the 2000’s, doubled sales, and cut the staff by 80%. Life was good, but sadly, the rumors that print is dead and dying are all too true. After watching publishing clients go out of business on a weekly basis, Russ made the decision to make a major life change in the early 2010’s. A serial entrepreneur, he founded another business which he still operates.

Having the time and appetite to do more, he began working part time as an historic interpreter at James Madison’s Montpelier in Orange County, and Russell would be happy to give you a tour of Montpelier when it re-opens after the Corona Virus shutdown sometime during the summer of 2020.

What does that have to do with Real Estate? Well, to satisfy his historic curiosity, Russell drives about 35,000 miles a year exploring the area, meeting people and uncovering granular bits of history to better inform his tours. He probably knows every street in Charlottesville, and every nook and cranny of Albemarle and the surrounding counties.

Because he interacts with hundreds of people each week, many from out of town, people began to make the point that Charlottesville is a wonderful town and that this truly is a beautiful area. Out of towners would often mention that they were thinking of retiring to the area or considering buying a house. Who should they call, they asked.

Why not become a Realtor? Russell is comfortable talking with anyone and knows the area better than most. After conferring with Jeff Gaffney, a friend and CEO of Real Estate III, Russ decided to study for the test and get his Real Estate license in 2017.

Russ is not a “suburban cowboy” as some Realtors are, only comfortable with new construction where there are sidewalks and sewers. He is just as at home tramping through rural backwaters as he is in new developments. He is at a stage of life where he isn’t trying to use real estate to generate a 7 figure income, and it is not unusual for him to advise clients to buy the less expensive property, despite the effect on commission.

All this background and more really does add up to one thing: Charlottesville Real Estate. Done Different.

Russell Halley
Real Estate III
3450 Berkmar Drive
Suite A 111
Charlottesville VA 22911

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